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Tuesday, August 4
 

10:00am EDT

Big Opportunities, Small Towns: Career Exploration Strategies for Rural Middle Schools
Tuesday August 4, 2026 10:00am - 10:45am EDT
Rural middle schools play a critical role in helping students begin to see possibilities for their future. Yet many schools face challenges such as limited access to industry partners, transportation barriers, and fewer opportunities for career exposure. This session will explore why career exploration in the middle grades matters and how educators can expand students’ awareness of careers—even without leaving the classroom.


Participants will learn practical, low-cost strategies that rural schools can implement immediately, including virtual industry tours, career-focused project-based learning, and using real labor market data for career research. Attendees will leave with concrete ideas and resources to help rural students discover big opportunities beyond their small towns.
Speakers
avatar for Judy Frank

Judy Frank

Director of State and District Partnerships, Southern Regional Education Board
Judy Frank is the SREB West Virgina State Director. She joined SREB in 2015, bringing more than 33 years of experience working on issues of education policy and practice in the public education sector. Judy has led numerous school, district, state and national workshops advocating... Read More →
DR

Daniel Rock

Senior Instructional Coach, Southern Region Education Board
Daniel Rock is an instructional coach with the Southern Regional Education Board who works with schools across multiple states to strengthen literacy and instructional practices across content areas, including career and technical education programs. His work focuses on helping teachers... Read More →
Tuesday August 4, 2026 10:00am - 10:45am EDT
2W16 Room Marshall University Student Memorial Center

11:00am EDT

Building Statewide Sports Medicine Impact
Tuesday August 4, 2026 11:00am - 11:45am EDT
This session will explore the growing demand for sports medicine and athletic training programs as an emerging Career and Technical Education (CTE) Program of Study. As schools look to expand relevant, high-interest pathways, sports medicine offers a unique opportunity to connect student-athletes and health-focused learners to real-world careers while supporting the overall health and safety of school communities.

Participants will examine strategies for increasing access to certified athletic trainers in schools and how these professionals can play a critical role in both student wellness and program development. The session will also highlight how building a strong sports medicine pathway can enhance school culture, improve injury prevention and response, and provide students with hands-on experiences aligned to healthcare careers.

Aligned to the Health Science Career Cluster, this session will provide actionable ideas for developing partnerships, integrating coursework, and creating sustainable programs that benefit both students and athletic programs. Attendees will leave with a clearer understanding of how investing in sports medicine education can positively impact student outcomes, support athletes, and strengthen career readiness across their schools.

Speakers
JR

Justin Ross

Head Athletic Trainer and Health Department Chair, Cabell County Schools
Sports Medicine and cte
Tuesday August 4, 2026 11:00am - 11:45am EDT
2W16 Room Marshall University Student Memorial Center

2:00pm EDT

Unleashing the Power of Pearson Career Ready
Tuesday August 4, 2026 2:00pm - 2:45pm EDT
Discover how the combined power of Certiport industry certifications, eDynamic Learning’s interactive digital curriculum, and Pearson’s College & Career Readiness solutions create a unified ecosystem supporting hundreds of certification pathways across all 16 ACTE career clusters—from Agriculture and Architecture & Construction to Health Science, IT, Transportation, and beyond.
In this session, we’ll explore a portfolio of 197+ industry-recognized credentials, including AI, Adobe, Autodesk, CompTIA, ASE, NCCER, Intuit, Entrepreneurship, NCHSE, and more—demonstrating that there is a pathway for every student.
But credentials are only part of the story. Learn how to successfully implement and sustain these programs on your campus, starting in middle school and extending through a thoughtfully designed CTE pathway that leads to real postsecondary opportunities.
Our solutions support students in meeting state graduation requirements—including personal finance, career exploration, and workforce readiness—while simultaneously building toward industry certification. Spanning grades 5–12, our resources also include award-winning virtual internships that provide meaningful, real-world experiences.

Speakers
avatar for Portia Naze

Portia Naze

Specialist, Pearson Career Ready
Portia Naze brings a unique blend of classroom, administrative, and industry experience to the world of Career and Technical Education. A former teacher and school administrator, she has dedicated her career to supporting educators and building programs that meet the real needs of... Read More →
Tuesday August 4, 2026 2:00pm - 2:45pm EDT
2W16 Room Marshall University Student Memorial Center
 
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